stacey whitney
STACEY WHITNEY
hoops & yoyo newsletters
hallmark.com
Strategy
Build awareness around e-card characters, interact with fans
Audience
hallmark.com e-card consumers
Voice
Silly, playful, clever, positive and funny
Copywriting
State Farm Greeting Card Program
Hallmark Loyalty
Strategy
Promote a series of greeting cards for agents to send to their clients throughout the year
Audience
State Farm Leadership
Voice
Encouraging, information-rich, how-to
Copywriting
State Farm "Life:Changing"
Your Growing Family Brochure
Hallmark Loyalty
Strategy
Provide solid advice and information for new parents regarding financial and insurance needs
Audience
New parents
Voice
Encouraging and supportive, information-rich, how-to
Copywriting and Concept Development
State Farm "Life:Changing"
Marriage Brochure
Hallmark Loyalty
Strategy
Provide solid advice and information for newlyweds regarding financial and insurance needs
Audience
Newlyweds
Voice
Encouraging and supportive, information-rich, how-to
Copywriting and Concept Development
State Farm "Steer Clear"
New Driver Brochure
Hallmark Loyalty
Strategy
Provide solid advice and information for young drivers regarding safety and car insurance needs
Audience
New drivers and their parents
Voice
Encouraging and supportive, information-rich, how-to
Copywriting, Photo Shoot direction
State Farm "Protect Your Memories"
Loss Prevention Book
Hallmark Loyalty
Strategy
Provide solid advice and information for homeowners regarding home maintenance and insurance needs
Audience
Homeowners
Voice
Encouraging and supportive, information-rich, how-to
Copywriting, Photo Shoot direction
