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stacey whitney
STACEY WHITNEY
copywriting & illustration
Direct Mail Postcards
State Farm -- Personal Articles Policy
Strategy
Bold visuals and copy. Create awareness around the Personal Articles Policy and what it can help protect
Audience
State Farm customers
Voice
Incorporation of familiar phrases and visuals to grab attention in a clever way.
Copywriting, Design strategy
Direct Mail Postcards and Brochure
State Farm-Personal Liability Umbrella Policy
Strategy
Create awareness around liability insurance needs
Audience
State Farm policyholders
Voice
Knowledgeable, familiar phrases, reassuring
Copywriting, Design strategy
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